"Beautiful interiors. All new. Spacious and relaxing while being in central London."
Sasha from United Kingdom
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"This apartmemt was one of the best that I have stayed in on a leisure trip."
Zachary N from United States
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"Amazing luxury apartment in the center of everything."
Ankur P from United States
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"Excellent location! Friendly helpful staff. 24/7 front desk. Modern flat."
Douglas from United States
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"Spacious, clean, updated nicely, great location, not crazy area."
John from United States
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5-star serviced apartments in Soho, a 3-minute walk from Piccadilly Circus
Location
Piccadilly Circus is a 3-minute walk from 37GS Residences, with Trafalgar Square 1 km away and The National Gallery less than 1 km. Big Ben is 1.8 km from the property, and London City Airport is 15 km away. Nearby restaurants include Folie, Graphic Bar, and Bob Bob Ricard, all within 40 yards.
Apartments & Rooms
The property offers 22 apartments including 1 Bed Executive, 2 Bed Executive, 2 Bed Superior, 2 Bed Deluxe, 3 Bed Deluxe, and 3 Bed Penthouse. Each apartment has a private bathroom with a walk-in shower, bathrobes, and free toletries. Kitchens are equipped with a refrigerator, microwave, dishwasher, and coffee machine, and some apartments have a terrace, balcony, and garden views.
Services & Amenities
Daily maid service takes place between 10:00 and 13:00 and includes fresh towel replenishment and coffee & tea provisioning each day. Linen is changed every 4 days, and the property has a 24-hour front desk with express check-in/check-out and luggage storage. Additional ameniies include bicycle parking, an outdoor seating area, and full-day security with CCTV.
Family & Children
Family rooms are available at 37GS Residences along with soundproof rooms. The lift and full-day security provide convenience and safety for families. Nearby attractions like the British Museum and Buckingham Palace are within 1.5 km.
Highlights
Location: 3-minute walk to Picadilly Circus
Rooms: 22 apartments including 3 Bed Penthouse
Services: Daily maid service with fresh towel replenish
Family: Family rooms with soundproofing
Rating: 9.2 review score from 336 reviews
“For those seeking a premium London base, this property stands out for its exceptional location in the heart of Soho, putting you steps from premier shopping and dining. The apartments themselves impress with their spacious, modern design, high-quality appointments like Gaggenau appliances, and wonderfully comfortable ensuites. It's a thoughtfully appointed residence where the concierge service and meticulous upkeep truly elevate the stay.”
James DavidEditor-in-Chief at Ukgreaterlondon
Select your room type
37Gs Residences offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
1 Bed Executive
2 persons
50 m²
1 Queen-size bed
Air conditioning
Heating
room details
2 Bed Deluxe
2 persons
119 m²
1 King-size bed and 1 Queen-size bed
Air conditioning
Balcony
room details
2 Bed Executive
2 persons
80 m²
1 King-size bed and 1 Queen-size bed
Air conditioning
Bathtub
room details
Show all rooms
Price and Room Availability Calendar
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Facilities
37Gs Residences offers amenities for your comfortable stay and unforgettable experiences
Facilities: Perfect
9.3/10Review score
General
No smoking on site
Off-site car park
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
24-hour security
Luggage storage
Lift
Smoke detectors
Fire extinguishers
Key access
Dining
Outdoor dining area
Children
Cots
Room features
Free Wi-Fi in rooms
Air conditioning
Heating
Soundproofed rooms
Sitting area
Dressing area
Patio
Garden furniture
Tea and coffee facilities
Dining table
Ironing facilities
Bathroom
Washing machine
Free toiletries
Self-catering
Electric kettle
Dryer
Cookware/ Kitchen utensils
Media
Flat-screen TV
Room decor
Carpeted floor
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37Gs Residences Location
37 Golden Square, London, W1F 9LB,
Map view
City landmarks
Museum
The British Museum
1.43 km
Garden
Buckingham Palace
1.74 km
Landmark
London Eye
2.17 km
Square
Trafalgar Square
660 m
Museum
The National Gallery
660 m
Park
Hyde Park
2.04 km
Church
Westminster Abbey
1.59 km
Landmark
Big Ben
2.17 km
Square
Piccadilly Circus
660 m
Opera House
Covent Garden
1.49 km
Landmark
Churchill War Rooms
1.59 km
Landmark
Marylebone
1.62 km
Landmark
Madame Tussauds London
2.34 km
Public Building
Houses of Parliament
2.17 km
Palace
St James's Park
1.74 km
Gallery
Wallace Collection
1.62 km
Museum
V - Victoria and Albert Museum
2.97 km
Gallery
National Portrait Gallery
660 m
Market
Borough Market
3.32 km
Church
Westminster
1.59 km
Landmark
Banqueting House
1.59 km
Gallery
Tate Modern
2.67 km
Landmark
Harrods
2.28 km
Museum
London Transport Museum
1.49 km
Museum
Science Museum
3.02 km
Museum
Apsley House
2.44 km
Nearby
Oxford Street
Oxford Street
560 m
Museum
Royal Academy of Arts
560 m
London W1
Regent Street
560 m
Restaurants
Brasserie Zedel
200 m
20 Sherwood Street at Brasserie Zedel
Bella Italia
520 m
1 Cranbourn Street Leicester Square
Nopi
180 m
21-22 Warwick Street
Polpo Soho
70 m
41 Beak Street
Angus Steakhouse
400 m
20 Cranbourn Street Leicester Square
Folie
30 m
37 Golden Square
Mildreds Soho
230 m
45 Lexington Street
Yauatcha Soho
360 m
15-17 Broadwick Street
Arang
60 m
9 Golden Square Soho
Explore London
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Trafalgar Square
8 minutes' walk
An iconic public square featuring the famous Nelson's Column and vibrant cultural events throughout the year.
National Gallery
8 minutes' walk
Home to over 2,300 paintings, this art museum offers free admission and highlights masterpieces from the Western world.
Buckingham Palace
20 minutes' walk
The official residence of the British Monarch, known for its Changing of the Guard ceremony and beautiful gardens.
Covent Garden
19 minutes' walk
A vibrant shopping and entertainment area featuring street performances and a variety of dining options.
London Bike Tour
7 minutes' walk
Guided bike tours through iconic sites provide a thrilling way to experience the city's history and culture.
Green Park
6 minutes' walk
A peaceful oasis perfect for leisurely strolls or picnics, just a short distance from bustling city life.
Polpo Soho
1 minute' walk
A lively Italian restaurant offering small plates in a relaxed setting, perfect for sharing or solo dining.
Brasserie Zedel
3 minutes' walk
A Parisian-style brasserie with an elegant dining room and a menu of classic French dishes at reasonable prices.
Soho Theatre
10 minutes' walk
A trendy venue showcasing new plays and comedy performances, with a buzzing bar atmosphere.
The Criterion Theatre
10 minutes' walk
Host to popular West End shows, this historic theatre offers an unforgettable night out in the heart of London.
Getting around
City Centre
London 11 min · 900 m
Airports
London City (LCY) 23 min · 15.2 km
London Heathrow (LHR) 41 min · 27.2 km
Train
Charing Cross Railway Station 12 min · 1 km
Underground
Piccadilly Circus Tube Station 5 min · 400 m
Bus
Bus stop 4 min · 300 m
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 11 am
Internet
Wireless internet is available in the apartment rooms for free.
Pets
Pets are not allowed.
Number of rooms:
22
Former name
golden square residence
Reviews and Ratings
Feedback about 37Gs Residences from previous guests about their experience.
Cleanliness
9.4/10
Comfort
9.4/10
Facilities
9.3/10
Free Wi-Fi
9.5/10
Location
9.6/10
Paid Wi-Fi
7.5/10
Staff
9.0/10
Value for money
8.5/10
Pros
Central location
Well-appointed apartment
Helpful staff
Spacious rooms
Cleanliness
Cons
Noise disturbance
Guest reviews
based on 336 reviews
9.1/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.